A diamond bezel setting is often used in the production of jewellery because of its protective qualities; accidental damage caused by friction or knocks is reduced because of the way the bezel sits around the stone. This protects the jewel and the surface against which it may have been knocked.
Of course in respect to watches the bezel refers to the ring which surrounds the watch face. Many people decide to replace their old bezel either because general wear and tear has taken its toll on the finish of the original one, or sometimes because they fancy a change of face. It is possible, for example, to purchase a diamond bezel for the model, where the original was perhaps a more simple gold, silver or platinum finish with no gemstones.
Looks aren’t everything, but they play a big part in why people choose a brand such as Rolex, Omega or Cartier, so having the ability to reinvigorate an old diamond bezel with a new one is useful to some owners.
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